Which of course, makes sense – just like with other social networks, it’s important to be very active and consistently post new content to keep audiences interested and get them to watch your videos. Studies show that if you post new content multiple times a week, your videos and channel will perform much better and generate more views. You know what you want to achieve, you know what you want to post… now the question is, how often can you do it? Create a busy, but realistic posting schedule Setting objectives also helps with optimization when you establish your goals, make sure to also establish what your KPIs are – key performance indicators – so you know exactly what to measure in order to measure your video success. If, on the other hand, you wanted to generate more traffic to your website or blog, then you’d need to create videos that call upon the viewer to visit your website. For example, if you wanted to generate more leads and conversions, then you’d need to create more marketing videos, as well as brand and product-related videos.
Your objectives will determine your entire strategy and the content you’ll need to create.
And any good content strategy starts with objectives: what do you want to achieve with your YouTube channel? More brand awareness? More traffic to your business website or blog? More engagement and subscribers? More leads and more conversions? More trust?Īny good content strategy starts with objectives.
Any kind of marketing tactic should have a strategy behind it – and video marketing is no different.
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